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21 Jul

Canadian Icon. World Champion…Reverse Mortgage Spokesperson


Posted by: Darick Battaglia

In celebration of the 30th Anniversary, HomEquity Bank has announced a new face for Canadian reverse mortgages. HomEquity Bank will collaborate with four-time Canadian and World figure skating champion Kurt Browning for a new series of commercials. Kurt is a Canadian figure skating legend and icon, most recognized by his upbeat and colourful personality on and off the ice.

With this exciting new partnership with HomEquity Bank, Kurt enthusiastically wanted to take an active part in the creation of the commercials including the creative direction of his on-ice techniques as well as the script and choice of music. Kurt even suggested bringing his friend “The King of Blades”, Donald Jackson to collaborate on one of the ads. At age 76, Don is a four-time Canadian figure skating champion and a bronze medalist at the 1960 Winter Olympics in Squaw Valley, California.

Kurt has been a great addition to the HomEquity Bank team and even surprised us when he choreographed a routine with Donald Jackson at a recent figure skating show in Toronto and Hamilton.

This new and exciting chapter at HomEquity Bank will bring forth many new marketing assets including videos and commercials, marketing materials, and even a new product guide. As the new face of HomEquity Bank, Kurt will add a level of excitement to our brand and we can’t wait to let you in on the many surprises still to come.

Kurt is excited to be partnering with HomEquity Bank to spread the word about Reverse Mortgages, as they have helped thousands of older Canadian homeowners live the retirement they have always dreamed about. If you are a Canadian, 55 years of age of older and a homeowner, you can qualify for a CHIP Reverse Mortgage from HomEquity Bank. A CHIP Reverse Mortgage is a way for homeowners (55 or older) to turn up to 55% of the equity in their home into tax-free cash. It requires no regular monthly payments for the principal or interest amounts for as long as either the homeowner or his/her spouse is living in the home.

Join us on our Twitter, Facebook and LinkedIn for daily updates on all of the exciting events happening at HomEquity Bank including all of our latest news with our partnership with Kurt Browning. Please also help us spread the word by liking and sharing our posts to your network, and following #KurtNow for all of our spokesperson posts.

This is a wonderful time to be a part of the HomEquity Bank family, and we thank you for continuing to be such a great part of that family.

To learn more, contact your Dominion Lending Centres mortgage professional.

Courtesy of Yvonne Ziomecki, HomEquity Bank – Senior Vice Presiden, Marketing and Sales